如何撰寫成功的電視廣告

每個產品都有其天生的戲劇性故事.我們的首要工作就是把它挖出來,然後利用它.

行動綱領
1.廣告訊息稍纵即逝。
2.电视制作高成本的考量
3.别忘了营幕很小。
4.利用电视节目环境
5.电视方案不要涉及细节及大量理性错误
6.一开始的冲击力就要强烈
7.太多的镜头变换会产生困惑及分心
8.要精确计算广告秋数
9.广告脚本及制作要通过审核。

广告创意
1.首先，撰写简单生动的情节方案
2.用简单的两行格式撰写初稿
3.创造强烈形象
4.运用高度的情感魅力
5.一开始就要抓住观众的注意力
6.留给观众独特的销售宣传形象
7.不但要独特，听起来也要独特。
8.运用情节、色彩、声效、示范、娱乐、幽默
9.利用电视及电影技巧
10.情境描绘：在有限的时间内讯速产生效果。
11.证言式广告：必须用目标阶层所认同的人士
12.代言人：要和产品及诉求相关
13.广告歌：用来协助推销品牌
14.字幕：要与动作及旁白同步。
15.清楚的表达所想要获得的回映
16.要加入产品包装的特写镜头
17.在镜头结束时，有十秒的定格
18.与原脚本的创意者保持联系。

10:09的纪念

沪指盘中突破千八 创五年反弹新高

沪指10月20日在医药股的带领下，于10：09分突破1800点，创出近五年反弹的新高…

纪念中国股市！

Staying by a stump waiting for more hares

There was a farmer in the Song Kingdom in ancient China. He worked in his field day after day. In good harvest years, he could only have enough food to eat and enough clothing to wear. If the field failed to produce enough crops, he had to go hungry. This farmer wanted to improve his life. But he was too lazy and too cowardly. He always dreamed of having unexpected fortune.

A miracle took place at last. One day, when he worked in the field, some people were hunting nearby. They shouted loudly one after another. Some little animals were running desperately. Suddenly, a hare dashed itself headlong against the stump of a dead tree in his field and died.

That day, he had a good meal.

From that day on, he no longer worked in his field. From morning till night, he stayed by that miraculous stump, waiting for another hare. Will the miracle happen again?

People often use the set phrase “staying by a stump waiting for more hares to come and dash themselves against it" to refer to persons dreaming to reap without sowing.


宋國的時候有一個農民, 他每天都在田里工作.遇到好年景時,也僅夠吃穿,如果遇上荒災,那他就要受餓了.這農民也想改變他的生活,但他又懶膽又小,他經常做夢發橫財.

奇跡也是發生了.一天,當他在田里勞動時,有些人在附近打獵,他們朝一支支動物大聲的呼喊.一些小動物拼命的奔跑.突然,一支免子腦袋撞向了大樹,當場就死了.

那天,他享受了很美味的一餐.

從那天起,他沒有心思在田里工作了.從早到晚,他都都在那根樹旁,等待著其它的兔子,期待著上回的事從演.

人民後來就用守株待兔來形容白日做夢,想不勞而獲的人.

when i first fell in love with you

I'm not sure when I first fell in love with you... I guess it could have been as early as that first time we held each other, or the first time I realized that you kind of liked me, too...


I'm not sure; I just remember thinking of you more and more and getting less and less done in the process!

I remember wanting you to stay so badly - and being so thrilled at the thought.

I remember praying that it was you whenever the phone would ring, but at the same time hoping it wasn't; because I didn't know how in the world I was going to sound romantic and impressive when what I felt was anxious and tongue-tied...

Sometimes it still amazes me - how I get so anxious and thrilled and thoughtful about you; I guess maybe it's because I just keep falling wonderfully in love with you... over and over again.

是不是有点背了

碰到很郁闷的事情，股票现在买什么就跌，一卖他就涨了。
这真是在和我做对吧。
事情好像都不是很顺利呢，
老爸被车撞了，
房子的事还未有音讯，
老婆工作好像也不开心，
而自己这段时间的工作好像味道变了，变得有些应付了，不想参与不想有任何想法。

是什么，是什么原因呢？
头发晕了，脾气又开始暴燥了，动不动就想发火，感觉自己有点像恐怖份子。：（

怎么办呢？
深呼吸，深呼吸，深呼吸
吸气........,,,,,,,呼气........
吸气........................
,,,,,,,,,,,,,,
呼气.................